SEPTEMBER 17, 2012

Balenciaga Florabotanica

Introducing the exclusive Behind the Scene video from the shooting of the Florabotanica ad campaign, featuring Nicolas Ghesquière and Kristen Stewart.

January 13, 2012

Paris

Nicolas Ghesquière is pleased to introduce Kristen Stewart as the face of the newest Balenciaga fragrance for women, to be revealed in Fall 2012. Kristen Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010.

Since the start of her Hollywood career, Kristen Stewart has captivated audiences with her impassioned character portrayals.

This urbane, spirited young woman will now be the muse of the new Balenciaga fragrance for women.

Says Kristen Stewart: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”

Says Nicolas Ghesquière, Creative Director of Balenciaga: “Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.

“Kristen Stewart is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrancehistory”, said Isabelle Guichot, CEO Balenciaga.

“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga”, said Catherine Walsh, SVP American Fragrances, Coty Prestige, a division of Coty Inc.

February 2

WEEK 5 GALLERY

This collection of images has been carefully selected by four preeminent fashion bloggers working alongside Balenciaga, as a reflection of your most inspiring interpretations of L'Essence.

Download the PDF

22 DECEMBER 2011

WEEK 4 GALLERY

Original. Alluring. Expressive. Balenciaga presents Carolina Engmanʼs favourite images, chosen to feature as part of the official LʼEssence artwork.

Inspired by Balenciagaʼs daring femininity, these images were judged to skillfully depict the late-night mood and attitude of LʼEssence, as seen through the eyes of preeminent fashion blogger Carolina Engman.

www.fashionsquad.com

19 December 2011

WEEK 3 GALLERY

Shadow. Spirit. Essence. Balenciaga presents Sabrina Meijerʼs favourite images, chosen to feature as part of the official LʼEssence artwork.

Inspired by Balenciagaʼs daring femininity, these images were judged to skillfully depict the late-night mood and attitude of LʼEssence, as seen through the eyes of preeminent fashion blogger Sabrina Meijer.

www.afterdrk.com

12 December 2011

WEEK 2 GALLERY

Intense. Creative. Evocative. Balenciaga presents Bryan Boyʼs favourite images, chosen to feature as part of the official LʼEssence artwork.

Inspired by Balenciagaʼs daring femininity, these images were judged to skillfully depict the late-night mood and attitude of LʼEssence, as seen through the eyes of preeminent fashion blogger Bryan Boy.

www.bryanboy.com

8 December 2011

WEEK 1 GALLERY

Bold. Artistic. Beautiful. Balenciaga presents Elin Kling's favourite images, chosen to feature as part of the official L'Essence artwork.

Inspired by Balenciaga's daring femininity, these images were judged to skillfully depict the late-night mood and attitude of L'Essence, as seen through the eyes of preeminent fashion blogger Elin Kling.
www.stylebykling.nowmanifest.com

18 November 2011

YOUR L’ESSENCE: SHARE YOUR MOOD

From November 18th to December 9th, Balenciaga is inviting the world to show their L’Essence at night; express themselves, capture their mood and define their thoughts.

The brief is to capture flashes of inspiration and bursts of feeling in spur-of-the-moment style mobile pictures. Pictures that capture a feeling, out in the world, in the streets.

The 40 images that best capture L’Essence will form the starting point of a unique artwork that will be released to the word as a snapshot into lives of the fans of Balenciaga.

THE PROCESS
1. Be inspired
2. Take your shot
3. Apply your filter
4. Submit to Balenciaga

Think conceptually – capture the feeling and the mood not the subject matter, this is not seeking to find the next face of Balenciaga – avoid portraits or obvious depictions of people’s faces.

Be creative – use a great filters or photo editing app, play with light and colour to capture how you feel and to express your mood.

SOME STARTING POINTS
– What inspires you and changes your mood and how you feel?
– What are the inspiring parts of where you spend your time?
– Where you spend your time in the evenings? Where would you take Balenciaga?
– Can you show the world a different perspective on familiar ground?